ABOUT

That's Hard is a movement. Started with nothing, no loans or handouts, just an idea of bringing people the hardest content and clothing out there. 

To us, its not about the money or clout. We simply want people to enjoy life and do hard shit. Work hard in life, work hard in the gym, work hard at everything you do today. Nothing is promised, so why not go hard every single minute. 

Living the hard lifestyle is embracing the struggle, and grinding through it. We separate ourselves from other "brands" from our quality of our fitness attire, to the stem of making whatever we want "HARD". We control the narrative. 

Live Life the Hard Way.